Tactics of Digital Marketing
SEO vs SEM
Traditional marketing strategies has seen a quantum diversification with the incoming social media scene. Digital marketing has bigger perspective to reach customers/ target audience. For digital marketing the growth has acquired a new evolving Tactics of Digital Marketing
Organic Marketing and Inorganic Marketing,
Organic Marketing refers to ways and means through which the customers/ audience come to your product or service NATURALLY, time and again.
Inorganic marketing is methods of getting Customers / Audience via PROMOTED / PAID means, like Paid Links or Promoted Posts.
Organic Marketing is triggered through carefully thought and well built Website or Blog, with easy access and easily understandable rich content ( preferably with visuals) and well positioned presence in social media channels. This helps generate interest for incoming audience to website or blog and generates curiosity to visit again.
Tactics of Digital Marketing
Organic Marketing | Inorganic Marketing |
SEO (Search Engine Optimisation) | SEM ( Search Engine Marketing ) |
Referral- Referred by satisfied customer to their peer group | Advertisements ( Placing ads on Search Engines , Social Media) |
Repeat Buy- Consumer placing repeat orders/ Revisit to consume content. | Outside marketing agencies as Partnerships or commission basis ( Low Risk) |
Viral / WOM (Word of mouth) | Paid Market Listing |
Social Media Growth ( extended presence) | Sales Team ( One to One Sales ) for High end enterprise/ High Value products ) |
Inviting User contributions, to generate feeling of ownership. | |
Leads generation Naturally | High gains but short term, till paid ads are in action. |
Increase of audience engagement yields positive results, which can be improved by way of
REGULAR ACTIONS - ( Routine Business activities )
Keep revalidating web content, revise if required.
Regular checking for hyperlinks – they should not be broken.
Calls to actions can be updated with interesting text and offers.
Regular connect by way of regular newsletters or posts.
EXTRA ACTIONS
Follow trends and use effectively in promotions
Regular check on Profile update with relevant details.
Register with free online directories
Use of twitters / chats in like interest groups / forums.
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